Wednesday, 9 November 2011

Mary Portas at House of Fraser

Well I must say I was disappointed to visit the Mary Portas department at House of Fraser Oxford street only to find a distinct lack of stock. I am really not sure how she will achieve her sales targets with so few items - she will have to sell a lot of 'arm tights'!

I also notice there are now designer brands mixed in amongst the stock which is a little confusing - I would not immediately be looking for Whistles designs in that department.

Also the merchandising is weak with some items really needing attention, like the torn arm tights displayed on the stairwell.

Mary Portas has been an inspiration and I use her advice continually to inform my students but she needs to look at the future of her brand image and the damage this could potentially do.